The Reality of Inclusive Luxury

RŌUNE was born from a simple, personal frustration: the luxury footwear market has ignored the "Juicy Calf" for too long. I set out to create the boot I could never find—100% Italian leather, designed in Italy, with a fit that actually honours our bodies.

An Honest Investment

Bringing a new standard of fit to wide calves is a massive undertaking. To date, I have invested all of my savings and then some into the research, development, and production of RŌUNE. My goal wasn't just to make a boot; it was to create a blueprint for inclusive luxury.

Our debut silhouette, The Julie, is handcrafted in Italy using premium, No-Chrome leathers. The landed cost to bring a single pair of these boots to Canada is $635 CAD—a figure that reflects the true quality of the materials and the artisanal labor involved.

The "Founder’s Batch" Pricing

Because this is our very first production run, I am choosing total transparency. This batch features what I call "Artisanal Character." You may notice subtle signs of the hand-making process: slight puckering along the back shaft inside seam or minor natural indents in the leather grain.

In a traditional luxury retail model, these boots would be priced at $1,200 CAD. However, I want these boots on your feet.

I am offering this entire debut collection for $285 CAD.

By selling these below my own production cost, I am inviting you to join the RŌUNE journey at the ground floor. You receive world-class Italian leather and a fit designed specifically for you, and in return, you help me build the foundation for the future of this brand.

Let's build something special.